Custom pens are stationary that have been printed with a custom logo or engraving. Due to the fact that there are printing services around that can produce them in small or large quantities, they are a cost-effective way for businesses to market themselves at trade shows and events where customized pens can be given away as free gifts. This is a subtle and very effective technique that will place your company in the minds of potential customers, after you have interacted with them in person. Customers love to be gifted with freebies, making this a marketing technique to ignore at your peril.
Although a pen might seem like a small thing, cheap personalized pens are a great gift to give to a family member or loved one, or a very special business client who you want to impress due to the personal nature of the gift. Every one loves to be valued and appreciated and even a complete stranger will have a lasting impression of you if you go to the effort of gifting them with a custom pen after your initial meeting with them. As part of a long-term promotional strategy for your business, it is possibly to buy personalized pens cheap or order in bulk so as to have an ever ready supply.
Custom printed pens have several uses in business, including:
- Advertising and promotion
- Gifts to existing clients and customers for repeat business
- Acquiring new clients and customers
While custom imprinted pens may not seem like anything special, when a client or customer who has received one as a gift first takes out the pen to use, they will catch a glimpse of the logo and will subconsciously think of your business. By including your business catch-phrase, these subconscious messages can better stick in people’s minds and help associate your business with the type of product or service it provides.
The types of labels and messages that can be applied to cheap custom pens are endless. You can feature the name of your company a brand name or shop name. Astute business owners will also take care to include their phone number as well and for important clients a personalised message can be printed or inscribed. The custom ink pens for business is such an effective method of promotion that many businesses use it instead of a business card. Pens personalized with the right information include the same information as is present on a business card and are much less likely to be forgotten about.
It is a simple process to acquire custom-made pens for a business or even for personal use. Pens can be purchased on bulk and the stamping materials purchased for imprinting the company logo, phone number and a personalized message. Pre-stamped or engraved customize pens can also be bought, however it is standard practice to leave the job up to a company that specializes in producing discount personalized pens in bulk. When one sends a pen to be engraved or stamped, it is important that the message is clear and thoroughly checked as a spelling mistake will mean the entire batch must be recalled.
There are many different shapes and sizes in which customized pen sets can be delivered. Some are quite unique and interesting, but one thing they share is that they rarely fail to gain the attention of customers, even if only subconsciously. Branding of a company something many large companies pay millions of dollars for, so even if you are a small shop with only a few staff, taking the time to choose the right customised pens with the right image to promote your small business will pay dividends over time.
Personalized writing pens can be produced from a variety of different materials including:
- Wooden pens
- Metal pens
- Plastic pens
- Sometimes even a combination of the three
Some of the more popular cheap custom pens for business are:
- Ball point pens (e.g. custom bic pens)
- Roller ball pens
- Soft tip pens
- Fountain pens
If you are considering getting a pens customized for the needs of your business, there is a huge variety of materials, pen types, pen shapes and thicknesses, colors and print designs to choose from. Custom fountain pens can be used on an ongoing basis in your company, they can be given away at various trade events, business clients after initial meetings, or even as freebies for customers who shop in your store. There are numerous companies that offer custom imprinted pen printing services, making it one of the most cost-effective marketing methods a small business owner can use to install his business message in the minds of both potential and current customers.
No matter what the type of pen, the shape, the color, the size, it’s the thought that matters at the end of the day and whether you give out business pens personalized with your unique logo and business catchphrase to clients after meetings or as freebies at trade shows as a way of getting new customers through the door, the value offered by personalized cheap pens in terms of “mental stickiness” is an oft-neglected and very powerful marketing technique that is amazingly powerful for small business owners.
Shopping online can be a great way of finding a custom pens. Companies that can produce personalized pens no minimum quantity can be found using a quick Google search, but will generally charge you a higher price per pen than a business that produces pens custom printed in bulk quantities. The service that is right for you will depend on your needs and marketing and promotional strategy. Your campaign should ideally be well planned and researched and can be considered a strategy that will provide the ongoing reward of new and returning customers and clients for many years to come.
